Customers Come First: Data Breach Response Survey

Watch this on-demand webinar to learn about:

• How putting customers first is good business sense
• 3 Ways to put customer interest before self-interest
• Matching the identity protection to the type of data compromised

Watch On-Demand Webinar


Webinar Summary

Customer-first is great in principle, but in practice it requires common sense, careful planning, and a realistic budget. Experts agree that the most important principle of a privacy or security breach response is to put the customer first. It’s the customers that have to repair their identities, the customers whose reputation, finances, and health are on the line. Providing the best possible customer protection in the face of a breach will also protect your business in the long run. If your customers feel that you’re putting your organization’s interests before their own, they’ll simply take their business elsewhere. On the other hand, a well-executed breach response can be an opportunity to create what we call “delighted victims”—or at least satisfied ones.